Jefita Bonita was created with the modern day Latina in mind by Yvonne Guidry aka SpoiledLatina.

“The mission behind Spoiled Latina is to empower and inspire women to take care of themselves and not feel guilty for doing so,” explains Guidry. “I strongly believe self-care is the most important element every woman should value and prioritize. As women, we hold so many titles and responsibilities. Being one with ourselves, loving ourselves and doing things for ourselves, adds so much value to our lives and has the power to fill us with so much confidence and appreciation for self-worth.” - Forbes